First founded in 2020, Vices + Virtues is a clothing brand and art project exploring the timeless dialogue between light and dark, restraint and temptation, the sacred and profane, through contemporary streetwear. Our inspiration is deeply rooted in classical philosophy, religious iconography, and Renaissance art, reinterpreted through a modern lens.
Each piece embodies the philosophy of conscious self-improvement, acknowledging that growth comes from understanding that we all contain vices and virtues. We believe in the power of balance and moderation, drawing wisdom from ancient texts while speaking to today's culture.
Our athletic line, Vices + Victory, translates this philosophy of duality into performance wear. It represents the battle between comfort and growth, discipline and desire - the essential conflict that drives athletic achievement. Each piece is designed to remind warriors of their journey, both in body and spirit.
The icon of our brand is Azrael, a fallen angel trapped in purgatory. Neither fully divine nor fully damned, Azrael represents our own state of constant becoming. Like our celestial guardian, we exist in the spaces between - between tradition and innovation, between restraint and indulgence, between who we are and who we might become.
Each limited collection tells a story of this eternal struggle, creating pieces that are both wearable philosophy and street art. Our black and white palette reflects our commitment to exploring life's fundamental contrasts, while our designs draw from centuries of human wisdom and artistic expression.